The dashboard offers instant access to reports, monitors, and analysis tools. Run a website crawler to get a technical SEO audit whether you are launching a site, moving your website, or looking for ways to improve search performance. It contributes to your site’s ranking and sends a signal to the user that they can trust your site. If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. Now you have to use it in your content if you aren’t already. (Well, almost there.) Most SEO audits take place on desktop, but doing a few quick mobile checks can make the difference between ranking or not.
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- SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website.
- Technical issues surface on almost every website at some point in their life.
- We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead.
- Google primarily uses the mobile version of your site for indexing and ranking.
- But you can usually resurrect rankings by refreshing and republishing the content.
Site audit tool from Ubersuggest audits your website against their in-depth 44-point SEO checklist to help you discover how well your site is optimized for search engines. SEOmator is a premium SEO audit tool which identifies a full list of technical SEO Anomaly or SEO issues within your website. It also gives you recommendations on how to fix each one of those issues so you can improve your search rankings in Google.
Unoptimized internal link anchors
Remember that one URL can have multiple broken links and rank for hundreds of keywords. To make the sheet manageable, use various tabs for each main issue and list all URLs with that issue. This spreadsheet will guide your fixes after the initial website audit process.
An SEO audit is the process of analyzing a website to identify issues that affect its organic visibility in search engines like Google. All of these factors are compiled and organized into an audit document for consumption by the business owner or marketing manager. SEO audits can just be a list of issues but often includes a proposal from the SEO auditor to complete the work.
As you know, Google has fully switched to mobile-first indexing. So, mobile-friendliness bears paramount importance for organic rankings. For a quicker check, you can also use the PageSpeed Insights tool.
Google can’t index pages with this warning, so it’s worth checking they’re not pages you want indexed. Google search results come from its index, which is a database of hundreds of billions of webpages. Your pages need to be in this index to stand any chance at ranking.
And show not only where you rank but also how those rankings translate into actual search traffic. While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs. That’s why it’s so important to review and improve your contextual links during your SEO audits.