The most important thing is that you don’t show any popup/lightbox on mobile that stops people from being able to read or scroll through your content. Using the Page Experience Report is like looking at your site’s user experience through Google’s eyes. Google’s core algorithm SEO Anomaly is designed to reward sites that provide a better user experience. Core Web Vitals are an essential part of how Google measures the quality of your site user experience.
Even at the free level, Semrush equips you with essential tools for getting started with SEO. Once you see the value, you can always upgrade to unlock even more features. One of the first tools you need in your SEO arsenal is Semrush. Along with getting the right tools in place, you need to understand what you want to achieve with your SEO efforts. If you haven’t used the tool before, check out our guide to Google Analytics.
Search Atlas
As search algorithms evolve, the need to create high-quality, relevant content and optimize technical elements persists. Better meta descriptions give searchers a better understanding of your page, leading to more click-throughs. However, when combined with other on-page elements (like the ones discussed here), title tags can help you provide context and demonstrate your site’s relevancy. HyperText Markup Language or HTML is the standard markup language used to structure your webpage and content. It tells the user’s browser where to display what on the page and it also tells search engines what your page is about.
On-Page vs Off-Page SEO: Understanding the Difference
On-page SEO focuses on optimizing factors within the website itself, such as content quality, keywords, and HTML tags. Off-page SEO, on the other hand, involves external factors like backlinks, social signals, and overall online presence. While on-page SEO is within your control, off-page SEO involves factors influenced by external sources. Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers.
Guest Posting
- While your competition is focused on metrics, you’ll fly under the radar with more relevant links.
- Another important image optimization practice is resizing images for your website.
- Keyword research, site speed optimization, crawlability, and content audits can all be part of the on page SEO process.
This is when you excessively repeat keywords or key phrases in your content with the intention of manipulating search engine rankings. Add your target keyword to your URL so users and search engines know what kind of content they will find on the page. Most likely because it contains the information they’re looking for. Therefore it’s essential to write excellent content that corresponds with their needs. Which site ranks highest for a specific search term is primarily based on a website’s content. That’s why your content should be informative, easy to read, and focused on the right keywords that your audience uses.
Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience. Meta descriptions are those small pieces of text that can be found below the title on the search engine results page. Creating good title tags will boost your on-page SEO efforts significantly, here are a few ways to create the perfect page titles. Furthermore, Google recently announced a new system of generating titles for search engine results. This new system dynamically generates search results titles based on a number of on-page factors. The H2 tag is useful for dividing long pieces of text into smaller subsections.
This helps search engines access and understand the information your site provides. Keyword research, site speed optimization, crawlability, and content audits can all be part of the on page SEO process. At Stellar, we specialize in content strategy, development, and optimization.
Website load speed is a very important on page SEO ranking factor. New users might see relevant content while returning visitors might see free downloads or offers. Afoma Umesi is a freelance writer and editor for software companies in the marketing industry. She’s the founder of Reading Middle Grade, a book blog with over 100K monthly visitors.